Why Second-Screen Sports Experiences Are Booming in India
There was a time when watching a cricket match meant one thing — eyes fixed on the television, family shouting from different corners of the room, and someone inevitably asking for the remote during the final over. That still exists, but now there’s another layer stitched into the experience. While the match plays on TV, millions of fans are also scrolling through memes, checking live stats, chatting in Telegram groups, watching expert reactions on YouTube, and predicting what might happen in the next over. The game is no longer happening on just one screen. Across India, second-screen sports experiences have quietly become part of how people consume cricket and other sports. Sometimes the phone is more active than the TV itself. A wicket falls, and within seconds people are already reacting online. One clever meme spreads faster than the replay. A captain changes the bowling attack, and social media erupts with opinions before the commentators even finish speaking. It feels l...